that delight, inspire and enhance the human experience. Apps, products and services you name it. I aim to help my clients craft experiences that are...
Vertebrae is building the advertising platform for VR and AR. I owned and led everything for product, product design and product marketing at Vertebrae.
PAAY is an API built to protect merchants against chargeback fraud. I help the team focus on a minimalist brand, usability and own UX/UI across all platforms.
Craig Swanson, Co-founder, CreativeLive
Gatheredtable wants to change the way families meal plan. It’s a product that makes cooking smart yet simple. I helped Gatheredtable implement a user centered design process that helped us scale to over 100,000 users.
Serviz is an on-demand home services startup. I helped them take that further with a jargon-free marketing site.
Mary Egan, Founder & CEO, Gatheredtable.com
During a startup weekend, I was part of a team that asked "how do we get business-type or anyone to meetup and have a conversation?" We developed this app based on the concept that personal interests and conversation are more important than status or appearances.
Mailboss is a minimalist communication concept.
Architecture, wireframes, logo
Branding & web development
Social Entrepenurship
A Node / Express app I've been playing with
Wine Bottle licensing concept
Print Legos until your heart is content
A Tuesday night and a glass of wine
Vertebraes is the first native advertising platform for virtual and augmented reality. We offer a convenient way for publishers and advertisers to place Native Advertising into VR and AR environments. Have you ever recognized your favorite beverage or car in a series or movie? Vertebrae applies the same principle of product placement to 3D content.
During my time on this team, I operated as a Design Team Lead. I joined as a member of a cross-functional team of about 5 that has since grown to 20. I operated closely with Product, Design, Engineering, Sales and Marketingt teams. I played an active role in everything from design ideation and concept development to prototyping and iterating on design concepts to final front-end development depending on the project.
Design makes business better. In order to do that, design needs to have a process. The following chart is an overview of the process that I use to take ideas from concept and ideation to a shipped, successfully growing reality. That process kicks off with a discovery phase.
In the discovery & definition phase, I use tools such as lucid chart, omnigraffle, excel and frontify to produce deliverables that push us toward the prototyping phase
When I'm wireframing and prototyping I have a process of starting with grayscale mockups. I work to build a consensus in layout and content before I even think about color. Once that is established, I take a style guide and apply color to the mockups. At Vertebrae, we used Sketch, UXPin and Ionic for prototyping and design collaboration.
PAAY is a online checkout solution that offers fraud protection for merchants.The main goal of PAAY is to eliminate the financial pain that friendly fraud causes to ISOs (Independet Sales Organizations) and their clients (the online merchants).
On this team, I operate as the Lead UI / UX Designer. As a member of a cross-functional team of about 10, I operate closely with our product manager, marketing designer, developers, and CEO to create delightful and interactive experiences and product solutions for our customers. I play an active role in everything from design ideation and concept development to prototyping and iterating on design concepts to final front-end development depending on the project.
Gatheredtable is a meal planning app where families and individuals recieve custom menus and grocery lists based on their dietary prefrences. The service also provides users with the ability to save and share recipes socially. Users can also sign up to have their groceries delivered from our grocery delivery partners (Peapod is the biggest one).
On the Gatheredtable team, I led UX and UI design. As a member of a team of twenty, I worked closely with both the engineering team as well as my CEO and the product team to establish a user experience process as part of our our mobile and web application development cycles. I played the role of ux evangelist as I participated in everything from design ideation and product strategy to prototyping and iterating on design concepts to final front-end development depending on the project. I accomplished this using IA/UX deliverables as well as quantitative and qualitative research.
To begin my analysis of the application, I built out a user flow of the web app.
The first step was to determine why conversion and user engagement was so low. We designed usability tests for all the products (landing page, menu, grocery list, recipe library) and leveraged usertesting.com to facilitate our tests.
Based on that feeback, we went ahead and redesign the landing page. We also signed up for optimizely at this time so we could A/B test our landing page results. This redesign increased coversion to over 30%.
My process starts with sketching out wireframes. I design pages using Sketch for high fidelity comps and then I develop an interactive prototype using Axure, HTML, CSS and JS. The pages are then presented to the team so the we can discuss what we need to do to move forward.
step one
step two
step three
Once we had establish a ux process, we could applying the process to evaluating and iterating on our other products. We've repeated this process for revamping our menu product, our grocery list product, our grocery delivery service and our social recipe sharing product.
Designing a paywall
Spur is a conversation network that operates in hyper-local environments as an ephemeral meet-up app. It leverages peoples digital identities to help real people have conversations in the real world.
For this project, I worked on a team of four to develop the concept, create the business plan, and launch the prototype. Additionally, I led design for the entire project. This included designing the logo and building the brand, creating marketing materials, and designing and developing the front-end of the website.
Friday night we did some brianstorming and card-sorting exercises so we could determine a user persona and solve for their needs.
Then we sketched out wireframes on sticky notes and sorted them until we could agree on a basic user flow.
On saturday we partnered designed the logos. We gave them multiple visual treatments which would ulitmately serve as the color guide for skinning the app.
In the meantime, we were also cranking out high fidelity mockups in sketch. The first treatment we did was grayscale. We did this to avoid the pitfalls and distractions colors can cause in the design process. Once we had a high fidelity user flow, we used flinto to prototype the interactions for the product.
On sunday we applied a color treatment and made some tweaks to the application flow based on guerilla testing.
This is a clickable prototype. Feel free to play with it
The Gravity Development Board is a low cost and easy to use space radiation hardened microcontroller developed by Solar System Express. Sol-x needed branding for their Gravity Development Board (GDB) product and a website designed for their crowd-funding campaign.
Once I had seen the microcontroller, I started sketching a logo.
I then made multiple colored version for the team to vote on.
I created a style guide from which we serve as the basis for the visual design.
Mailboss is a minimalist communication concept. It’s a product that merges emailing and p2 blogging.
My partner and I begain by thinking about email and texting communications, we decided to categorize those types of communications as three things. A person either texts or emails about emotional interactions (how was your day?), something that is a to-do (please pickup organes from the grocery on your way home) or a calendar based event (hey are you coming to evans going away party tomorrow night?).
In the workplace the majority of emails or chatting takes place in a group context so we wanted to design a solution that emphasized the to-dos and scheduling that takes place in work life. We began by sketching
Then we moved on to creating wireframes for the desktop, the tablet and the mobile devices.
We would ultimately code out an mvp of the interface in html and css.
As part of this project, we created a responsive user interface style guide to inform our visual stlying for the application.
Serviz tasked me with redesigning a landing page and booking flow for their plumbing vertical. It was my direction to highlight the service being offered and the rate at which said service is offered. All else was left in my hands.
Part of the direction was to work from the original Serviz.com plumbing landing.
To complete this project, I did all my graphic work in sketch. I built an interactive prototype with axure.
After making a first pass at the design. I went further into different layout structures and color schemes.
The Howdy! Farm is a student-run sustainable agriculture teaching farm at Texas A&M University. The student farm was funded with over $140,000 in grants starting in 2011. Today it provides students with internships, part-time work, research and volunteer opportunities. Produce is sold locally at farmers markets, to local businesses and through a CSA –community supported agriculture– program. It offers the community garden tours, demonstrations and food bank donations. I am one of the co-founders of the initiative and happy to say it was the most wonderfully stressful times of my life. Photos courtesy of the talented James Wilkins, the gifted Lindy Reese and myself.
During a UX bootcamp I attended we were tasked with developing an app within Node. Requirements included using Express.js and then deploying the application to heroku
Problem: Why is the consumer limited to the product concepts LEGO chooses to produce and market?
Solution: Create an exclusive Lego 3D printer so anyone, anywhere can download and print any crazy LEGO concept.
LEGO 3DP is a 3-part product concept for Lego. It allows lego fans to print their lego sets at home.In order to attract 3rd party developers, LEGO 3DP is releasing a free open-source software that acts much like Apple’s Xcode — 3rd party developers can create LEGO concepts and designs and offer their designs for sale.
I love working on projects. Reach out!
